About Us

HI THERE HUMAN FRIEND! I'M LUFF.

I was born in Kent, the garden of England after my parents (the founders) travelled from Tokyo to Paris in search of the best pillows. They knew that good quality sleep is as important to a healthy body as electricity is to the screen you’re reading this on! ‏‏‎ Keeping your spine supported and having a comfortable place to let the stresses of the day drift away can be the difference between happiness and sadness, productivity or pain the very next day. Many people don’t know that keeping your head in alignment with your spine can reduce tension and prevent back pain. Or that the quality of your sleep affects your mood, memory, attention and even your lifespan.

DOING OUR BIT FOR THE PLANET

I care about your health and happiness as well as the world we live in. My pillows and mattress toppers are equipped with beautifully soft bamboo fabric. A super sustainable plant that requires no pesticides, fertiliser or replanting. Our world isn’t just the environment it’s also our communities and where we live. Every time you buy a Luff product, you sleep soundly knowing 10% of the profits go to homeless charities. Because everyone needs a good night’s sleep.

BETTER SLEEP

Asides from being a comfy pillow or a mattress upgrading topper, my aim is to be a beautifully designed, fun, informative and positive force for good to your health and the world you live in. 


Night, night.

Luff Sleep